Our Story
Since its inception in 1989, the annual Hayden Blaylock Key West Challenge, now known as Sunshine Key West Challenge, has provided an excellent opportunity for Shell employees, jobbers, and vendors to gather for three days of outstanding fishing in the Florida Keys. But more importantly, each year, the tournament raises thousands of dollars for charities. In fact, during the past 25 years, more than $2 million in contributions have been made, first to the National Mental Health Association and over $925,000 to the Diabetes Research Institute.
The Hayden Blaylock Key West Challenge was the brainchild of Jo and Hayden Blaylock, of Blaylock Oil Company in Homestead, Florida, who in 1988 decided to create an event as a fundraiser for the National Mental Health Association. The tournament was almost immediately a great success, and within a few years, annual donations of $100,000 were commonplace. Jo was the driving force behind many of the more successful fundraising elements of the tournament and when she passed away in 1998 after a long and valiant battle with cancer, the tournament reached the $1 million mark in total contributions. In all, more than $1.7 million was donated to help promote mental health causes and eliminate the stigma of mental illness.
In March 2009, the Hayden Blaylock Key West Challenge was given permanent recognition at the Diabetes Research Institute as a way of thanking the Blaylock-Sanchez family and the executives from Shell Oil.
At the ceremony, tournament board members, Shell Oil representatives, and Blaylock-Sanchez family members were recognized for their efforts by DRI Foundation President and CEO Robert A. Pearlman. “As a thank you for your generous efforts and commitment to helping the DRI find a cure for Type 1 diabetes, we have dedicated a room here at the Institute to show our appreciation for your continuing support,” Pearlman said. “We are proud to have Blaylock Oil and Shell as part of the DRI’s family and hope to continue this relationship for years to come.”
The room now bearing the inscription “Shell Key West Challenge in honor of Matthew Sanchez” is in the office of one of the DRI’s leading scientists, Dr. Luca Inverardi, who met and befriended the Sanchez family upon Matthew’s diagnosis. Appropriately for the dedication, Dr. Inverardi is an avid fisherman who has participated in the tournament for the past five years.
