Since its inception in 1989, the annual Hayden Blaylock Key West Challenge presented by Sunshine Gasoline Distributors tournament has provided an excellent opportunity for Shell employees, jobbers, and vendors to gather together for three days of outstanding fishing in the fabulous Florida Keys. But more importantly, each year, the tournament raises thousands of dollars for charities. In fact, during the past 25 years, more than $2 million in contributions have been made, first to the National Mental Health Association and over $925,000 to the Diabetes Research Institute.

The Shell Key West Challenge was the brainchild of Jo and Hayden Blaylock, of Blaylock Oil Company in Homestead, Florida, who in 1988 decided to create an event as a fundraiser for the National Mental Health Association. The tournament was almost immediately a great success, and within a few years, annual donations of $100,000 were commonplace. Jo was the driving force behind many of the more successful fundraising elements of the tournament and when she passed away in 1998 after a long and valiant battle with cancer, the tournament reached the $1 million mark in total contributions. In all, more than $1.7 million was donated to help promote mental health causes and eliminate the stigma of mental illness.